| Several old car marks got birth from a energetic contractor
when he bought a car producer which had economical problems.
This was the way for Johan Willys who 1908 bought Overland
Automotive of Standard Wheel Company.
This company became the next biggest car
producer after Ford in America. This went on from 1912 up to
1918. Remember that all production for civilian market went
down tremendously when war started. This was not bad for
Willys because he earned much money from the military
production.
John Willys used all his money to develop his company and
products. When he earned much money he had to place them by
buying other companies, who had interesting products. He
also bought smaller companies who had developed special
cars.
In this way he bought several car
producers and put his own production of different Willys
cars there. Such a place was for Willys Knight produced in
Cleveland by Stearns. There were several different car
factory here. Here the marked got the sleeve valve car. This
type was patented by Knight. Stearn had earlier bought a
license for this engine type. This engine characterized by
high moment and silent running. It was rather expensive to
produce. For this it was sold as a luxury car.
Then some companies were established in
Canada like Russel Cooperation and New Process Gears.
Even Maxwell Automotive came under the wings of Willys. All
John's companies became now so big that it was reconstructed
as a Holding company. All parts became their own economical
unit, but free to cooperate.
Duesenberg
came also in Willys holding company and also Auburn and
Cord.
The main important product was though the 4 cylinder Overland and Whippet. You can find a Whippet at Torsby Car museum. But in the whole the goal was to produce
a 6 cylinder engine. The car on the picture is a 4 cylinder
Overland Touring from 1923-24. A six cylinder car can be
seen at Arvika car museum with the remarkable registration
number S 1. I was living i Grums some kms nearby and could
often see this car at the end of 1940th. Why remember this, my
parents telephone number was number 1. Links
Willys
Willys register
Knight engine
Sleeve valve engine picture
Maxwell Automotive |
As all companies
which grow to fast without a good connection to market and
relationship to it's size. Willys Holding started to decline
during the end of 1920th. Several companies were sold to get
money. Factories were bought by Holding Units and then rented
by Willys. Compare the selling of factory buildings in all
countries all over the world during 1970 an 80th. Normally
these were rented by former owner. For example ABB in
Vasteras.
Well how did the 6 cylinder manage? The banks engaged Walter P
Chrysler to make everything profitable. He was also like
Willys interested to take over investing objects for his own
earnings. Specially the 6 cylinder engine which was not
ready developed. Of course it was several tours before
Willys created his own company. This was later bought by GM
with the 6 cylinder Willys engine.Willys Overland Motor Company
was reorganized, 1936, which still
was a large producer. They got now together with Ford order
to produce the famous JEEP. The construction company Bantam
had not the capacity to produce so many units. You can see a
Bantam at
Sparreholm
and
Rydaholm museums Sweden. This made that Willys was
bought by Kaiser-Frazer together with the license for Jeep.
1955 it was decided that the remaining of
the production from Willys with tools should be moved to
Brazil where the last cars of the mark Willys were put
together. Later models from Willys like Aero were also done
here. Ford continued the Brazil Willys adventure since they
had bought the rests of Willys Overland. In America the name
Willys disappeared when Kaiser was reorganized to Kaiser Jeep
Cooperation. Everything ended up when the Chrysler Concern
bought Kaiser and put their hands on the Jeep license. Chrysler
was for a while
Daimler-Chrysler before it was sold and became just Chrysler
again.
Today the memory of Willys is hidden in
all these sales at Chrysler, which fate in 2010th economical
crises is unsure.
Stearns Automotiv
Russel Car Company
Chalmers Automotive
Durant
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